Friday, October 31, 2008
True Faith
True Faith or Truefaith started in 1992, and since then, has become one of the Philippines' most popular and accomplished bands.The band took its name from New Order's 1987 hit single "True Faith", revealing the group's new wave origins. At first, True Faith mined mid-'80s new wave sounds for its breezy pop formula, but the group eventually ventured further into the Philippine mainstream, firmly embracing middle of the road radio.Presently, this OctoArts-EMI label band has 11 best-selling albums under its belt . Its music is best described as a blend of jazz, folk, pop and rock music.In 1993, a demo tape of the band's song "Perfect" -- a romantic ballad with jangling guitars and longing vocals à la the Railway Children and the Lotus Eaters -- hit number one on Manila Top 40 radio station DWRT (now 99.5 Campus FM). The accessibility of "Perfect" opened the doors to the masses, a much larger crowd than the cult of fans who watched them perform new wave covers in small clubs. Signed to EMI music in the Philippines, True Faith's 1995 album, Build, was the group's first big smash, elevating it to superstar status in its native land.Through the distinct powerful voice of its lead singer and founder, Medwin Marfil, the band is able to amass numerous music awards and nominations highlighted in summer of 2000 by an Music Television Asia award for Best Video Award for the video Awit Para Sa Kanya (Song For Her). Although Truefaith didn't win, the nomination brought the band back into the public spotlight. Memories Are Cheap: The Best of Truefaith, 1993-2000 was also released that year, a hugely successful overview of Truefaith's success and a look at how the group evolved from its new wave roots to becoming an easy listening icon. Since then, they've become a favorite contender in every respectable award-giving organization.As they tour the Philippines through colleges, club circuits, and radio stations, they continue to build a strong following. "Faithfools", the monicker the fans called themselves, look upon the group to hear songs they have popularized like, "Perfect", "Sumasarap ang Gising", and "Dedma".
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