LACOSTE

is a French apparel company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously, tennis shirts. The company can be recognized by its green crocodile logo. In the United States, Lacoste has the reputation of being culturally preppy.The company is currently owned at 65% by the Lacoste family and at 35% by Devanlay. Procter and Gamble is licence-holder for the fragrance line.Lacoste is headquartered in Paris. Lacoste currently has its production capital in Troyes, France, though they delegate production of international clothing to numerous factories around the world, including those found in Peru and Morocco and Italy. After a 2 year search in the Central American region, Lacoste established production for its US customers in the Miramar Free Trade Zone in El Salvador. El Salvador operations will be managed by a new the local subsidiary Textil El Salvador (TRANS).As of 2006, Lacoste licenses its trademark to various companies. For example, Devanlay owns the exclusive worldwide clothing license, Pentland Brands has the exclusive worldwide license to produce Lacoste footwear, Proctor & Gamble owns the exclusive worldwide license to produce fragrance, and Samsonite holds the worldwide license to produce Lacoste bags and small leather goods.In June 2007, Lacoste introduced their very first e-commerce site for the US market.