Aim High Pinay (Modess)

The modern woman is a go-getter. She is unafraid to pursue her dreams, seek new opportunities, conquer new challenges, and she is willing to do it over and over again until she succeeds. And, once she succeeds, she will not rest on her laurels but will once again go off into the sunset in her quest for more adventures, setting higher goals and loftier ambitions for her to achieve. So it is no surprise that what drives women today is not a singular goal but a complex web of aspirations to do better, to be the best. As women’s pursuits become more complicated, so are her needs. Evolving along with the modern woman is Modess, a brand that has stood by her throughout her ever-changing roles. Modess provides women with comfort and peace of mind as they pushed themselves towards excellence. Now, Modess has new Fast Lock pockets to give better side leak protection and 18 anti-leak channels, which help direct the flow of fluid to control front and back leakage. It also has odor control that neutralizes menstrual odor. With these reinforced protection features, women now have the freedom and the confidence to do what they love to do. Modess believes in the potential of every woman to be the best person she wants be. As a testament to this unwavering support is Modess’ dedication to come up with products that address her needs. To complement its improved product, Modess came up with its women empowerment advocacy campaign, “Aim High, Pinay! Kayang-Kaya!”, to celebrate and cheer on the many women achievers of today. With the “Aim High, Pinay! Kayang-Kaya!” campaign, Modess heralded select women achievers who embody that go-getter attitude and fighting spirit. The Pinay Champions chosen were award-winning actress and aspiring chef, Judy Ann Santos, fashion designer Patrice Ramos Diaz, Super! editor Pam Pastor, peace advocate Baicon Cayongcat Macaraya, champion figure skater Leslie Ching, champion gymnast Caissa Saguisag, and upcoming theater actress Celine Bengzon.