The logo for the 2012 Olympics and Paralympics was unveiled in a star-studded ceremony in London in June 2007. The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games. The word London and the Olympic rings are included in the first two digits of the new logo.
"This is the vision at the very heart of our brand." Seb Coe.\\\

In the summer of 2012, the UK will come alive with the Olympic and Paralympic Games.Our four-year Cultural Olympiad will reach a crescendo with the Olympic Games Opening Ceremony on 27 July. It starts a 60-day festival of sport and culture across the UK – the Olympic and Paralympic Games.For the first time, these two events have been planned together from the very beginning. By thinking about the needs of both Olympic and Paralympic athletes and spectators at each point in our plans, we can create the best possible Games experience for everyone. How we won the bidOn July 6 2005 at 12:46pm UK time, Jacques Rogge stood in front of the International Olympic Committee (IOC) General Assembly in Singapore and announced: ‘the Games of the XXXth Olympiad in 2012 are awarded to the city of…London.'The announcement was greeted with delight by the London delegation in Singapore, the 30,000 people gathered in Trafalgar Square and at events all over the country – from Stratford to Weymouth.It was the result of three years’ hard work by a dedicated bid team supported by millions of people around the UK.