ABOUT CLUB PENGUIN

ABOUT CLUB PENGUIN Disney's Club Penguin is an online game developed by New Horizon Interactive and had recently partnered with the Disney company to expand their site's population. Using cartoon penguin avatars, players can waddle around, chat, play minigames, and participate in other activities with one another in a snow-covered virtual world. After beta-testing, Club Penguin was made available to the general public on October 24, 2005 and has since expanded into a large online community. Club Penguin shares similarities with other popular online environments like Habbo Hotel. Though open to users of all ages like Virtual Magic Kingdom, another Disney-owned online community, Club Penguin is primarily designed for children ages six to fourteen and has qualified for the Better Business Bureau - Kid's Privacy Seal of Approval. Club Penguin was also awarded the "Editors Choice" award from Children's Technology Review Magazine. An online merchandise shop opened on the Club Penguin website in August 2006, selling stuffed Puffles and T-shirts. Keychains, gift cards, and more shirts were added on November 7, 2006.